My FREE Kindle Book: How You Can Help

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My book – “Easy Steps to Organization” is available free from Amazon between 3rd and 5th December. Here is the link to the book on Amazon.

During the “free” Kindle promotion, you can download it with no charge whatsoever. I don’t collect your details or contact you in any way. You can read the book, keep it, delete it, share it – basically do what you want with it.

Here is the link for you to copy and paste elsewhere:

But, can I ask for your help? You could share your love by doing any, or all, of the following:


After downloading and reading the book:

Return to Amazon and leave a review and a star rating

Post the link on Twitter

Post a message on Google+

Post the link on Facebook

Add the book image to Pinterest with a link to Amazon

Tell people on LinkedIn about the book

Tell anyone and everyone you know – send them the Amazon link.


Using Social Media:

Post a message on Facebook, LinkedIn, Twitter, Pinterest etc – send to all your followers and friends

RT my Twitter messsage(s)

Post again before the promotion ends (Dec 5th at 12 midnight Pacific Time)

Post a blog post or short message on your blog

Mention the free ebook on Forums and message boards

Anything else you can think of to promote the book


Your email contacts:

Send a message to your email contacts with a link to the free book on Amazon


I am really grateful for any help. I am trying to get a case study completed on the use of Kindle for book promotions and any of the above activity will help.





Social Media and Business – 44

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The conversations of people in the social media universe give evidential credence as a source of information. The mixture of positive and negative affirmations serve far greater than any advert that you could have ever devised.

But how do you go about finding what is being said about you? It may seem that you need to be there all the time in order to wait for somebody to flag up a reference to you or your products and services. This is clearly unworkable.

Luckily there are ways in which you can determine whether people are speaking about or not. I mentioned Blogpulse before. You can use this in order to search the blogs on the internet to detect the mention of your brand or product.

What you can also do is to determine who is mentioning your competitors and this can be useful information for you in developing your own strategy. I have already told you how you can search YouTube but you can search many other social media platforms as well.

For example you can search the microblogging platform Twitter and you can search the image hosting platform Search for references about your company. Are there any? What do they show?

Social Media and Business – 24

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The user determines what they wish to see and when to switch on or off. They generate their own content but also generate their own choices on what to view. It makes sense, therefore, to consider switching from traditional, more expensive advertising platforms to social media platforms that have added benefits (provided the ROI can be assumed similar or improved).

We can see, therefore, that the main problem now is that users are generating their own visibility. No longer is a business going out to customers and dragging them in. Users are deciding what to look at, what to share and what to talk about. Therefore, the challenges come from the users themselves and not from rivals or competitors.

Concept of our customer

Do you have any idea who your customers are? How do you view your customers? Do consider them to be the pivotal aspect of your business? Or perhaps you see them as a target of your advertising or marketing campaigns. Do you see them as objects of profit?

As we consider each of these choices remember that the degree of consumer resistance is now increasing. Note that it is the customer that is in command and who is making the choices.

With the customer liberty that social media seems to have spawned, we are seeing now that they are more averse to traditional advertising methods. Even on social media it is commonplace for people to disbelieve and voice their dislike of advertising.

Twitter, a microblogging platform, has, for a long time, withheld from advertising because of the risk of losing users (amongst other reasons). Many uses have stated that if advertising is introduced then they will leave the platform altogether.

This may, of course, be an idle threat but also needs to be closely considered. The power of Twitter depends upon the user base. The power of your company is also similarly dependent.

This is not to say that advertising has no value whatsoever. Of course it does and it is still a multibillion dollar industry. But now consumers are increasingly seeing advertising as just a simple method to get more information – creating an awareness rather than a sale. The verification of whether to purchase or not is now more dependent upon, not the ad itself but by the social proof that social media networks provide.

Social Media and Business – 17

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Some of my friends, particularly older ones, have a brand loyalty that is unshakeable. But being a good business demands more than simply providing platitudes such as a polite “good morning” or “good afternoon”. It demands you being there and understanding the difficulties and challenges that your customer or potential customers are facing.

But this all also demands time and expense. Engaging usefully in social media is not an easy route to follow and requires some forward planning and investment. We are not dealing with a simple Twitter page or a Facebook account. We are dealing with deeper issues here.

You will need to be able to detect when people are talking about your products or services. You need to have a radar to be able to seek out the needs of your customers and learn how your competitors are reacting to the same, or similar, problems. A sea change is needed.

Many businesses use traditional advertising found in newspapers, directories, on TV and on radio. Ignoring the fact that the number of people using these modalities is in decline, these are expensive ways in which to advertise.

Consumers are averse to advertisements in their faces. They will turn the page in the newspaper or switch channels and find that advertising is delivered in a way that removes them of any control.

This is the new mode of advertising. We are not saying that the old modes have no value, of course they have. But the new social media advertising premise is that the user controls what they see and interact with.

They can choose what they want to do and when. It is not under the control of the business. The user modifies what they want to do and when according to the time and interest available, their perception of value and other issues yet to be identified.

CNN Are Concerned About Social Media

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The president of CNN has claimed to be worried about the rise in social media. In fact it appears that he is more concerned about the likes of Facebook and Twitter then he is with his traditional rivals which include Fox. He is right of course because social media has a way of breaking and spreading news like no other.

Even locational work cannot always put CNN in a position to be the fastest provider of news. But if my neighbors house was burning down I could post on Twitter “Oh my God” and the world would know long before any fire crew or reporter arrived.

It sounds far fetched of course and the point was made for illustration only. But there have been many instances of disasters (in this case) happening where local witnesses have been first on the news scene and used social media to tell the world. A cellphone and a working finger is often all that is needed. Haiti, Chile etc.

Let’s revert back to CNN. There is, of course, little threat to them. They have an enormous presence and they have money to spend to continue to use and to upgrade their social media presence. But transfer this to more local news services. Local events can easily be covered by a group of local enthusiasts (aka: all local residents, visitors and geeks) without the need for local reporters and photographers. In fact, with the power of Facebook and Twitter (as well as the myriad of other social media services) reports and images can be completed, posted and shared well before any reporter could dare to enter the scene. It is possible to transmit audio and video in a like manner.

I don’t know what the budget is for news in localities. I get the impression that there is always room for improvements (otherwise known as cost cutting). Using social media could be one way to cost cut. It is akready the case that the BBC are having to cut back on some of their services. Why not others?

Traditional methods do still work of course but are they ready for the long term?

So, let’s turn things around a bit. Imagine you are watching Ophra on the TV whilst sitting in front of your laptop. Thousands of people do it though we are led to understand that people are turning to the internet more and more. Well, whilst watching, you are gripped by a story that is unique, fantastic or downright worthy of gossip. So, you Tweet it or tell your Facebook friends. They are so enamoured by the content of the status update that they go and watch the TV and, being excited, Tweet the same message or update their own Facebook page.

So, in this case, the TV network gets gerater coverage and visitors because of social media.

Where does the balance lie? I am not sure (and I think nobody is) but there is certainly a case for greater study of the part social media should be playing in the traditional media playpark.

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