Action for now By now, I expect, you are pretty confused about the whole landscape of social media. It is understandable, because, not only is it a little alien to you, but there is a lot of information to take in within a relatively short space of time. What you need now, is to take [...]
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The reason you need to think about these sorts of things is you want to know whether or not the advertising and promoting modalities you are using at present are actually delivering results for the amount of money you are spending on them. We call this the ROI – return on investment. Are you consistently [...]
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Making a purchase Social media is more than just an exposure. It means more than simply being out there where your customers are. More than any other type of media, social media is a way of not only making contact and becoming “sticky”, it is also a way of maintaining long-term relationships and contact with [...]
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Whenever you consider what social media is all about always think about what conversations you would like people to have about you. Real people are not like traditional advertising pathways. They communicate via normal modalities not hype. There are none of the fancy graphics and choreographed stories. People just do what they think is the [...]
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Connecting with consumers So, you now have a bunch of consumers that you are looking to connect with. Social media brings together a selection of consumers who, at one time or another, are looking to buy or research into a product or service. In essence, there is a pool of consumers that are ready and [...]
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