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Should you publish?

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When people meet me, we invariably get into a discussion regarding publishing. As many of you will probably already know, I have been writing and publishing, in various forms, for over 30 years. It’s something I enjoy and get a lot of satisfaction from. It is also something I have taught to others over the years.

But should YOU publish?

The answer depends on a number of factors, not least of which is WHAT are you going to publish – because there are several different ways to publish something. But, most people mean “publish books” when they talk about publishing. So I will stick with that concept for the rest of this post.

What are the advantages of publishing a book?

Consider these:

  • Greater exposure – a book can gain you a wider audience
  • Greater credibility – a book can give you that credibility that you need (after all, how many people do YOU know that have written and published a book?)
  • Greater income – some people make a full-time living out of writing and publishing
  • Greater networking – collaborative publishing can enhance your network of like minded people
  • Greater incentive – getting one book published can be a simple stepping stone to getting more done in a productive and progressive way.

 

But, of course, I am aware that people are afraid of publishing something for a variety of reasons – including fear, time constraints and lack of knowledge regarding the process.

Yes, there are considerations and hurdles to overcome but they are easily surmountable. the more you worry about them, the bigger the barriers appear. Trust me, the process is easily do-able. I have done it many times.

I am going to produce a course to explain it all step-by-step so that it becomes clear to all.

Don’t forget: we all have a book (or two) in us. Including YOU!

 

Increase Your Profits: Change Mindset

Posted by | Business Articles, Featured Items ..., Latest | No Comments

Did you know that over 60% of all businesses fail in 6 years? It’s amazing, isn’t it? The worse thing is that this statistic has nothing to do with credit crunches, subprime lending or and other recent local, national or world event.

It is to do with mindset.
 
Yes, mindset.
 
You see, in any business there is one and only one person that you need to be concerned about. Only one.
 
That person is so important that to even make them FEEL they are not important is tantamount to business suicide. It’s not the section manager, it’s not the CEO, it’s not the company director.
 
That person is the customer.
 
Simple eh?
 
Or not …
 
Whatever business you are in, as long as you are trying to make a profit, you will always have a “customer.” That “person” may be buying goods or services – they may even be purchasing time or expertise. The “person” may be a man-in-the-street or another large company.
 
But they are very important.
 
The customer is the one and only individual that can tell you how well you are doing. Not by growth charts and sales figures. But by telling you exactly how it feels to be in the position of a buying customer.
 
That person may have a valuable insight into the sales process, barriers to further sales, after sales service and a whole host of other important parameters. They could tell you about the likelihood of them buying again in the future, what your competitors offer and whether they would be happy to recommend you to other people.
 
In short, a customer (or potential customer) can tell you things about you, your company and your services which you could never find out in any other way.
 
But you have to ask them. Not with a standard “satisfaction feedback card. But by being brave, being bold and being specific in your needs.
 
And by asking and offering incentives to do so, your business will grow and flourish.
 
… then you ask them again!
Sadly, most businesses do not consider the customer as an important part of the processes within their organisation. Their mindset is geared towards what the business wants to offer and not what the customer needs. Complaints and feedback are a distraction.

A change in mindset can only increase your customer base and therefore your profit line.

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