It’s easy to become disillusioned with social media. After all, it’s hyped up to the nines and owned by a bunch of youngsters who haven’t a care, or a clue, about relationships and marketing. Isn’t it? The answer, obviously, is “no” and gives me a chance to write this post. People still don’t get social [...]
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Datamonitor has produced a report in which is concludes that banks should start using social media to build trust, loyalty and improve relationships with customers. I find it unbelievable that it taken them (Datamonitor, or any other report provider) to come to this conclusion. Clever (that is, observant) online and offline businesses have been using [...]
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