There is also much to glean from the conversations that individuals are having on the social media sites themselves. Just as if you are overhearing the conversation at a party, you can find out about what people find important and valuable in their lives. If these relate to a product or service that you are [...]
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Consider the following conversation: Mary: “How did you get on with that widescreen TV you bought last week from that website?” Tom: “The packaging was poor and the item was damaged on arrival”. Mary: “Did you contact them for a replacement?” Tom: “I tried to but they were so difficult to get hold of. It [...]
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Datamonitor has produced a report in which is concludes that banks should start using social media to build trust, loyalty and improve relationships with customers. I find it unbelievable that it taken them (Datamonitor, or any other report provider) to come to this conclusion. Clever (that is, observant) online and offline businesses have been using [...]
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