The powerful branding methods of TV and radio advertising are being offset by the humanistic interactive processes of social media conversation. Even TV and radio advertising methods are changing into more participative and entertaining events. Many forms of social media are now being integrated into traditional platforms. Social reputation What makes your social reputation – [...]
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The problem, you would imagine, with social media sites is that if they are frequented and constructed by visitors such as you and I, the content would become corrupted. After all, we all have our own biases and interests. One man’s meat is another man’s poison, and, above all that, there are people that are [...]
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Us humans are social creatures. We love to talk about what has made us happy and we love to talk about what has made us annoyed, frustrated or irritated. We will not stop doing this. Providing extra platforms for this to be accomplished more easily simply allows us this privilege on a more sustained basis. [...]
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Datamonitor has produced a report in which is concludes that banks should start using social media to build trust, loyalty and improve relationships with customers. I find it unbelievable that it taken them (Datamonitor, or any other report provider) to come to this conclusion. Clever (that is, observant) online and offline businesses have been using [...]
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