In the past, your business would simply send a message whenever you wanted the population to digest it and to do with what they will. You had little way of knowing what the outcome of your message was apart from the usual, rather vague, profit and loss accounts. It was a summative, not a formative [...]
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Are you using social media in and for your business? In short, you should be. Long ago you shed the notion that social media is all about friends sharing their trivialities, didn’t you? People are now talking about you and your company. Ignore this at your peril and then begin watching your rivals take your [...]
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