As time goes on you will be looking for more parameters that might signify a greater involvement with your brands. Some will see a greater volume of conversations whilst others may detect videos, audios and images concerning your products being distributed and shared more and more. Is the vibe about you and your products positive [...]
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Your point of contact with your customers can be very valuable for your future. If possible, it is sensible to make full value of each contact point. This is your chance to interact with your customer and when these opportunities are lost you are reliant, in large part, on chance as to whether or not [...]
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Can you see how Web 2.0 and social media have redefined how we utilize and interact with information? In the old model we would have to go and seek out information but in the new social era, information finds us when we want it to. With email you have to block all the things you [...]
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No longer is content a static item there simply to be read and digested with no further involvement. Content is there to be used and manipulated. Text based content is now being employed in ways that were never originally intended. People can respond, comment and otherwise utilize text. But now we are seeing the emergence, [...]
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There are various terms that are used to describe exactly what social media is. There are so many terms that it can be confusing. “New Media”, “Web 2.0” and so on. We should ask “who really cares”? What we do care about is what it does and how to exploit it for our own ends. [...]
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