Many companies do, of course, survey their customers on regular basis. The outcomes as to how well people think you are doing needs to be taken into account. A social media campaign based on an already poor performance is not likely to be effective. If your customers think that you are already good and they [...]
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All of this can be considered examples of one specific characteristic of social media. All of the interactions that you see have been generated by the specific actions of the users. This is called “user generated content” and it is the basis of social media. People generate text or dialogues, audio, video, images and any [...]
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Are you using social media in and for your business? In short, you should be. Long ago you shed the notion that social media is all about friends sharing their trivialities, didn’t you? People are now talking about you and your company. Ignore this at your peril and then begin watching your rivals take your [...]
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