Some of my friends, particularly older ones, have a brand loyalty that is unshakeable. But being a good business demands more than simply providing platitudes such as a polite “good morning” or “good afternoon”. It demands you being there and understanding the difficulties and challenges that your customer or potential customers are facing. But this [...]
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There has been a shift. It is still happening but the shift is taking place from traditional news exchange towards social media. Although it may feel comforting sitting down reading a newspaper, there is less immediate gratification. Social media can bring instantaneous results for almost every news question. Blogs, microblogs (like Twitter), social networks, streaming [...]
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