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My FREE Kindle Book: How You Can Help

Posted by | General | One Comment

My book – “Easy Steps to Organization” is available free from Amazon between 3rd and 5th December. Here is the link to the book on Amazon.

During the “free” Kindle promotion, you can download it with no charge whatsoever. I don’t collect your details or contact you in any way. You can read the book, keep it, delete it, share it – basically do what you want with it.

Here is the link for you to copy and paste elsewhere: http://www.amazon.com/Steps-Organization-Warrior-Guides-ebook/dp/B00A79D830

But, can I ask for your help? You could share your love by doing any, or all, of the following:

 

After downloading and reading the book:

Return to Amazon and leave a review and a star rating

Post the link on Twitter

Post a message on Google+

Post the link on Facebook

Add the book image to Pinterest with a link to Amazon

Tell people on LinkedIn about the book

Tell anyone and everyone you know – send them the Amazon link.

 

Using Social Media:

Post a message on Facebook, LinkedIn, Twitter, Pinterest etc – send to all your followers and friends

RT my Twitter messsage(s)

Post again before the promotion ends (Dec 5th at 12 midnight Pacific Time)

Post a blog post or short message on your blog

Mention the free ebook on Forums and message boards

Anything else you can think of to promote the book

 

Your email contacts:

Send a message to your email contacts with a link to the free book on Amazon

 

I am really grateful for any help. I am trying to get a case study completed on the use of Kindle for book promotions and any of the above activity will help.

 

Mark

 

 

Social Media and Business – 39

Posted by | General | No Comments

We must remind ourselves of the difference between the old way of doing things and the new social way. In the old, traditional way, people were stimulated to become aware of a product or service. After this they would consider whether or not to make a purchase based on the information that you were likely to give them together with any snippets of information they typically gained from elsewhere.

Personal recommendation was often limited to close friends or acquaintances or maybe to some specialised forums, message boards, offline media providers or other groups.

After a purchase was made, further discussion may have ensued depending on how satisfied or dissatisfied the customers were with their purchase. Their interactions may have influenced future purchases but more often than not, the conversation could have simply died.

The new way has similarities but major differences. Now awareness, consideration and purchase still continue but the subsequent chat, after purchase, is often reflected back to those that are developing their own awareness. The integration of the post-purchase discussion with the social media environment brings the whole flow of the purchase process around on itself

The social media environment has created a huge moving dynamic that affects purchasers and those that are considering a purchase. A huge conversation is taking place which incorporates certain elements of the specific purchase but which is also intertwined with the normal daily conversation of life.

The conversation is normalised as it would be at a party. No longer is there a polarity in any discussion. People dip in and out of the conversation. They arrive and leave as if they were at a gigantic 24 hour open door policy assembly.

Along the way they bring with them and take away with them ideas, concerns and expectations about many parts of their life, some of which may be directly related to the interaction with yourself, your business, your products and your services.

Just like at a party, we tend to group ourselves with people with likeminded interests. Although social media is made up of a huge gathering of people from around the globe it is not unreasonable to expect such populations to gather in groups.

There are many groups. Examples would include technology groups, entertainment groups, news and current affairs groups, religious groups, sports groups and so it goes on. These particular groups will have specific, well defined and transferable interests.

As an example, people that are interested in music will have their own ideas about instruments, CDs, audio playback, stand alone music players, portable gadgets, ticketing. It doesn’t take the mind of a genius to realise that a lot of these people will have overlapping needs and desires.

It won’t be long before they start talking about these things and, once a relationship is building then trust often follows. The opinions of each of them become respected amongst their peers.

The pattern we witness is even more extensive. If we accept that within certain groups there will be interests that are transferable and overlapping we can also expect a degree of overlapping between different groups. After all, we have basic needs, interests and desires.

A person that lives their life idolising a pop group will have many characteristics that would be alien to a train spotter. Likewise a car enthusiast would have little, it would seem, in common with a scuba diver.

But, if we look a little deeper, we can see that there is indeed a great deal of commonality. Don’t we all, for example, eat and drink? Don’t we all wear clothes, buy houses, purchase furniture, have lovers, travel and do a whole host of other things that share a common theme?

Thus we can see that there are overlaps between diverse and disparate groups. The overlap, however slight, means that these groups can still communicate between each other and share experiences. A number of these experiences may be about you or the services that you offer.

Social Media and Business – 28

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There are new types of social media available. Internet forums and message boards, which were always popular, are now more interactive than ever. There are ways in which people can not only upload their content but also share links to their own microblogging pages or Facebook property.

Blogs have a variety of user-selected modifications and plugins available which enable them to do a number of previously unimaginable things. These allow the user to interact in a way never before thought possible, such as by rating and linking.

Podcasts allow audio to be uploaded to a website but also to be available for subscribers to download on a regular basis. In this way, people can get their content without even visiting these websites.

The development of wikis has allowed companies to provide users with online methods to not only read information but edit and reupload information that is already there.

There is no one single type of social media. It is a varied, diverse and dynamic range of interactive possibilities. There are so many social media sites that it would be impossible for one simple person or company to be actively present and engaging on all of them. In fact, that would be a disadvantage.

The one feature that is common to all of these types of social media is that there are various channels of communication and connection. Things are dynamic and fluid.

The interaction and the content changes with time and can be developed, modified and improved. All social media is interactive to a certain extent. People who visit social media sites are not just looking for a service – they are the reason for the social media buzz.

There are thousands upon thousands of examples of social media websites. Some of these include:

Google.com: a range of interactive modalities along with their search engine function

Wikipedia.org: the globally comprehensive encyclopaedia which has content that can be added to and modified by others

Facebook.com: the social networking site where users can interact with friends, join groups and share material

Last.FM: recommendations related to what you listen to

Twitter.com: a microblogging platform where users update their status is in 140 characters or less

YouTube,com: a vibrant dynamic video posting site

Flickr.com: the popular image hosting site

These are a mere drop in the social media ocean. There are thousands of similar sites all with their own following and characteristics.

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