The relevance of all this will become clear. I now wish to introduce you to web 2.0. This is the brand spanking new “social media” that everybody is, not only talking about, but using. Now, instead of setting up a website and people coming to you on your terms, customers come to you under their [...]
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A survey of more than 750 consumers has concluded that 80% of people are making decisions by using online social media. Although conducted in the Emirates, it is likely that views will be comparable elsewhere. Most people stated that they would look to online reviews before purchasing a product. Either that or they would visit [...]
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