One of the main features of the social web is that it is a “happening” thing. There is no preparation or planning for it. People indulge in it at all hours of the day – talking, chatting and conversing. We may step in and step out again but the conversations are going on with us [...]
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We must remind ourselves of the difference between the old way of doing things and the new social way. In the old, traditional way, people were stimulated to become aware of a product or service. After this they would consider whether or not to make a purchase based on the information that you were likely [...]
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The problem, you would imagine, with social media sites is that if they are frequented and constructed by visitors such as you and I, the content would become corrupted. After all, we all have our own biases and interests. One man’s meat is another man’s poison, and, above all that, there are people that are [...]
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There are new types of social media available. Internet forums and message boards, which were always popular, are now more interactive than ever. There are ways in which people can not only upload their content but also share links to their own microblogging pages or Facebook property. Blogs have a variety of user-selected modifications and [...]
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To do any of this you need to set up a specific business model. You need to decide exactly what it is you are planning to do, how you are going to do it, how it is funded and who is going to be the person to run it. And then you need to be [...]
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