Google Buzz is all the talk at the moment. Some say it can take over from Twitter and Facebook, others are more sceptical. But, what CAN be said is that it is certainly something Google is investing time, energy and resources in – and Google gets most things right. So, best to be aware of Buzz and how it might affect you and your company.
I personally see Buzz as a good adjunct to my own marketing. Social media plays a large part in raising awareness of a product, service or brand and those that are not using it can expect their market share to dwindle. That’s the way it’s gonna be. Try to prove me wrong if you like – tell me when you have done so. When there is proof I am right then make sure you hire me before your competitors do.
Getting back to Google Buzz, there is a plugin for WordPress now (this blog uses WordPress) that allows posts to be shared on Google Buzz just like posts can be shared on Twitter. You should be able to see my own Google Buzz button. Please click it as a test if you think this post is worth sharing. I would appreciate it. And while you are there, click the Tweet button too!
I will be testing Buzz over the coming months. If Google can make the decision to invest in the platform then I think, truly, that I should do the same. It is only fair and proper. Whilst it may seem I am sacificing my own time and energy in this analytical phase, in truth I am not – following Google in most things will make me and my clients richer.
EDIT: I love Google Buzz but I hate the fact my “share it” Buzz image is broken. I am looking into this and will report back.