They may have the might of the dollar but small businesses outclass Fortune 500 ones in the SEO stakes. So says Conductor. They analysed several million paid keywords and compared them to their natural search visibility. The results? A bit better – but still only 25% appear in the top 50 results. Half of them [...]
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Yahoo has slumped to third in the US in respect of web destination popularity. Google, naturally, is first but Facebook has taken the coveted second spot. Some of this is due to the way the “votes” are counted. This cannot be good news for Yahoo who have always surprised us with their hold near the [...]
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Google Buzz is all the talk at the moment. Some say it can take over from Twitter and Facebook, others are more sceptical. But, what CAN be said is that it is certainly something Google is investing time, energy and resources in – and Google gets most things right. So, best to be aware of [...]
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Do you have a policy in the workplace on the use of social media? More than two thirds of New Zealand companies don’t. Globally that’s 85%. It appears that the use of social media is accepted for work and business but the distinction between the two are hazy. The challenge, it seems, is to channel [...]
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