It is not that the consumers are not buying anything, it is just that they are selecting what to buy and when. We are less likely to make our decisions based on an advert that we haven’t asked for and more likely to make them based upon what our friends and acquaintances have to say [...]
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So the volume of activity increases. This can act in two main ways. First, the product, service or company can be seen to be worthy and efficient. Secondly they can be made out to be worthless and inefficient. The extent of the success or failure of that particular company or service can depend upon what [...]
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Can you think of a way to help people in a recession? One way is to offer a discount or special offer. That is pretty obvious – but how is best to get that offer across? Tradiitonal advertizing techniques can costa lot of money and it appears that firms are shying away from the big [...]
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It’s 2009 – and what’s new? Take a piece of paper and write down all the important things you have done in 2008. Will they still be the same in 2009? If so – you are stagnant. If you are not challenging yourself then you are going backwards. Some of my friends have boundless energy. [...]
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