Detractors

British Airways are in the middle of a dispute. Cabin staff are unhappy and have decided to have a series of strikes. This upsets us all of course – as all selfish strikes do – but more importantly gives BA a headache. How to manage such a situation. The problem is complex and I would [...]

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Are you using social media in and for your business? In short, you should be. Long ago you shed the notion that social media is all about friends sharing their trivialities, didn’t you? People are now talking about you and your company. Ignore this at your peril and then begin watching your rivals take your [...]

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