So we are working towards a form of social networking that demands a number of features. The first is being able to trust in whatever is offered. No more bland advertising and biased promotion. Consumers are the kings in the provision of a balanced viewpoint and they are perfectly willing to accept negativity provided the [...]
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It is not that the consumers are not buying anything, it is just that they are selecting what to buy and when. We are less likely to make our decisions based on an advert that we haven’t asked for and more likely to make them based upon what our friends and acquaintances have to say [...]
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What are the features that businesses should aspire to? There are a number of features that you need to consider when you are becoming involved in social media. Don’t forget, your customers and your potential customers are ever present and they want to see you as a respectable business who thinks about how you are [...]
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A few statistics to whet your appetite for social media in your business: 350 million people use Facebook throughout the world and more than half of these log in every day. 55 million status updates are posted each day and more than 2.5 billion images uploaded each month. There’s more …. Twitter announced 30 million [...]
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Datamonitor has produced a report in which is concludes that banks should start using social media to build trust, loyalty and improve relationships with customers. I find it unbelievable that it taken them (Datamonitor, or any other report provider) to come to this conclusion. Clever (that is, observant) online and offline businesses have been using [...]
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