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My FREE Kindle Book: How You Can Help

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My book – “Easy Steps to Organization” is available free from Amazon between 3rd and 5th December. Here is the link to the book on Amazon.

During the “free” Kindle promotion, you can download it with no charge whatsoever. I don’t collect your details or contact you in any way. You can read the book, keep it, delete it, share it – basically do what you want with it.

Here is the link for you to copy and paste elsewhere: http://www.amazon.com/Steps-Organization-Warrior-Guides-ebook/dp/B00A79D830

But, can I ask for your help? You could share your love by doing any, or all, of the following:

 

After downloading and reading the book:

Return to Amazon and leave a review and a star rating

Post the link on Twitter

Post a message on Google+

Post the link on Facebook

Add the book image to Pinterest with a link to Amazon

Tell people on LinkedIn about the book

Tell anyone and everyone you know – send them the Amazon link.

 

Using Social Media:

Post a message on Facebook, LinkedIn, Twitter, Pinterest etc – send to all your followers and friends

RT my Twitter messsage(s)

Post again before the promotion ends (Dec 5th at 12 midnight Pacific Time)

Post a blog post or short message on your blog

Mention the free ebook on Forums and message boards

Anything else you can think of to promote the book

 

Your email contacts:

Send a message to your email contacts with a link to the free book on Amazon

 

I am really grateful for any help. I am trying to get a case study completed on the use of Kindle for book promotions and any of the above activity will help.

 

Mark

 

 

Social Media and Business – 35

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Making a purchase

Social media is more than just an exposure. It means more than simply being out there where your customers are. More than any other type of media, social media is a way of not only making contact and becoming “sticky”, it is also a way of maintaining long-term relationships and contact with customers and prospects.

We can compare this once more to the use of the traditional model. In days gone by (not that long ago, but it seems like an eternity) consumers would make a decision to purchase and then would, perhaps, eventually buy. This would be the end of the relationship.

OK, so things may not be as simplistic as that and there are plenty of examples of people that may be maintaining long-term relationships by direct mail and other forms of marketing. But the traditional model is basically that of (a) customer makes purchase (b) customer leaves (c) customer comes back of their own accord (if they can be bothered and if they remember).

The sale, once made, is the end point in all too many cases.

Social media changes this right from the outset. Via social media, the relationship often STARTS with the purchase or the involvement between customer and supplier.

Whereas, traditionally, the relationship is built and then discarded after a purchase is made, with social media, the relationship develops further and carries, potentially, on and on. This relationship is very powerful. It can sometimes be fragile but, used in the right way, it can shape future conversations, leading to further interactions and more purchases.
Don’t forget, the relationship is not simply between you and the consumer. It goes wider than that.

Consider the following conversation:

Jane: My camera does not work. I just bought it from you.

Acme Camera Shop: Check the batteries – a lot of people get them the wrong way round

Jane: I checked and you are right! It works perfectly!

Jane (to the global network): Glad I got the camera sorted. Acme Camera Shop fixed it with a simple message. Wonderful.

David: They sound like good people. I’ll check them out.

Can you see what is happening? Jane and the camera shop have a relationship but it goes further than that. Jane connects with thousands of people around the world (do you remember I have 70,000+ people just on my Twitter account?) and what she posts online can be read and digested by them all.

This helps Acme Camera shop in a number of ways. First, they have solved a potential problem for a customer. Secondly, Jane has evangelised about the company via her own channels and without any prompting. But thirdly, the company now has valuable information about a prospective product fault which can be corrected either in this version or via another modified version.

What is more, the company can put this type of problem in a more prominent position by adding it to their faqs, wiki, blog or by tweeting via Twitter (or other social platform) about it. This, in the right hands, is powerful stuff.

Make contact Make contact