It is always wise and valuable to be aware of what is being said about you even if you do not interact. It gives you an opportunity to be forewarned about possible problems and difficulties. It gives you the opportunity to monitor the situation and make changes to your business that can help in the [...]
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There is also much to glean from the conversations that individuals are having on the social media sites themselves. Just as if you are overhearing the conversation at a party, you can find out about what people find important and valuable in their lives. If these relate to a product or service that you are [...]
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Websites such as Amazon (www.amazon.com) provide user friendly reviews of products or services. And, of course, emerging social media gives consumers that interactive social proof that they so often look for before embarking upon a purchase. The main difference is that consumers are now trying to find out whether the experiences of others are good [...]
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It is not that the consumers are not buying anything, it is just that they are selecting what to buy and when. We are less likely to make our decisions based on an advert that we haven’t asked for and more likely to make them based upon what our friends and acquaintances have to say [...]
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Some of my friends, particularly older ones, have a brand loyalty that is unshakeable. But being a good business demands more than simply providing platitudes such as a polite “good morning” or “good afternoon”. It demands you being there and understanding the difficulties and challenges that your customer or potential customers are facing. But this [...]
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