It is not that the consumers are not buying anything, it is just that they are selecting what to buy and when. We are less likely to make our decisions based on an advert that we haven’t asked for and more likely to make them based upon what our friends and acquaintances have to say [...]
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But, in the recent past, social media has changed beyond all of what we would have previously recognised. It has become more “in your face”, more pertinent, more prominent and more effective. People are flocking to social media like never before and the number of participants has skyrocketed beyond all proportion. Facebook, one popular social [...]
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I was recently in my local library. It is a nice place – airy, light, quiet and generally a peaceful place to be. The staff are always polite and everyone seems to know what they are doing. Some people were reading a book, others a newspaper or magazine. One chap was sleeping. There was a [...]
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