The powerful branding methods of TV and radio advertising are being offset by the humanistic interactive processes of social media conversation. Even TV and radio advertising methods are changing into more participative and entertaining events. Many forms of social media are now being integrated into traditional platforms. Social reputation What makes your social reputation – [...]
{ 0 comments }
Building a social media campaign Whenever you engage in a social media conversation then that interrupted conversation is already going on. As we have discussed, the conversation is continuing with or without your presence. By joining in you are effectively putting your foot in the door and saying “hey, I am here.” If you were [...]
{ 0 comments }
The user determines what they wish to see and when to switch on or off. They generate their own content but also generate their own choices on what to view. It makes sense, therefore, to consider switching from traditional, more expensive advertising platforms to social media platforms that have added benefits (provided the ROI can [...]
{ 0 comments }
Are you using social media in and for your business? In short, you should be. Long ago you shed the notion that social media is all about friends sharing their trivialities, didn’t you? People are now talking about you and your company. Ignore this at your peril and then begin watching your rivals take your [...]
{ 1 comment }
