I mentioned last week that banks should use more social media. Well, there is evidence that some brands are creating a flurry of activity as they try to be seen in all forms of social media including Facebook, Twitter and a host of other recognisable platforms.
But whose job is it, asks Kunur Patel. Reports show that the discipline of”public affairs” (otherwise known as giving the customer a good service) featured prominently amongst some brands (for example, Ford). This movement has seen the development of new and unique efforts to hold the corporate social media stage and to set out a marketing plan which includes the customer from the outset.
For Ford, and some other influential companies, this has been advantageous.
See full story at http://adage.com/digital/article?article_id=142221
