Social Media and Business – 40

One of the main features of the social web is that it is a “happening” thing. There is no preparation or planning for it. People indulge in it at all hours of the day – talking, chatting and conversing. We may step in and step out again but the conversations are going on with us [...]

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Social Media and Business – 39

We must remind ourselves of the difference between the old way of doing things and the new social way. In the old, traditional way, people were stimulated to become aware of a product or service. After this they would consider whether or not to make a purchase based on the information that you were likely [...]

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Social Median and Business – 38

Action for now By now, I expect, you are pretty confused about the whole landscape of social media. It is understandable, because, not only is it a little alien to you, but there is a lot of information to take in within a relatively short space of time. What you need now, is to take [...]

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Social Media and Business – 37

There are several broad ways in which you can dip your toe into the apparent melee. The first is to be bold and start a new conversation. This will, of course, relate to the product or service that you are providing but should not be an out and out sales pitch. Let us say, by [...]

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Social Media and Business – 36

The reason you need to think about these sorts of things is you want to know whether or not the advertising and promoting modalities you are using at present are actually delivering results for the amount of money you are spending on them. We call this the ROI – return on investment. Are you consistently [...]

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