Read and digest, but wait for the “secret” at the end (actually 2 secrets).
So, the cat is out of the bag? People who write influential blogs on their blogs, don’t ACTUALLY write them. They get someone else to do it.
This is hardly groundbreaking. We all have our own skills. I, for example, can rustle up a quick website in an hour or less. But it will be basic. If I want a better site with more functionality then I will hire someone to do it better than I ever could.
In the offline world, I will get a decorator in to fashion my kitchen and make it how I want it. I CAN paint and do little things. But a professional decorator does a more professional job – that’s why he is called a professional (and I pay him professional wages).
So what is wrong with getting someone else to write a blog post? Nothing but it CAN seem strange to outsiders. Remember, all those autobiographies that sell millions of copies are NOT written by the person themselves. They are written by a ghostwriter and INFORMED by the autobiographee.
That’s the ticket (a British term). If I have an idea, what is wrong with getting someone else to research and write it for me? Of course, I will look at it, edit it, put it in my own voice and add bits here and there to make it more “me”.
This is perfectly reasonable and a lot of people make lots of money with this approach. I also make a good deal of money but I have that little “secret” I mentioned at the beginning.
Wanna know what it is?
Secret: I write ALL my own blog posts and always have.
There, I have said it.
Secret #2: I am LOOKING in to having someone else write my blog posts!
Enough for now (and, yes, I DID write this post)
Have a great time