There is also much to glean from the conversations that individuals are having on the social media sites themselves. Just as if you are overhearing the conversation at a party, you can find out about what people find important and valuable in their lives. If these relate to a product or service that you are providing then this can be valuable for yourself in the future.
Just by interacting with their conversation you can find out, without promotion, what their concerns and expectations are. You can ask “why?” or “how?” This is powerful stuff
When broken down into its constituent parts, the social media conversation is little more than normal conversation on a global scale. 10 years ago, these sorts of conversations could not be had other than face to face or on the telephone.
Now our conversation can be distributed around the world in real time and answers to questions or difficulties are at the consumers’ fingertips.
But you should always consider and remember that you do not have to be there for these conversations to occur. If fact, they will occur whether you are there or not.
Your mere appearance won’t stop any judgments made about you. Conversely, your absence simply adds to any feeling of distrust that might have arisen. So, if conversations about you are happening all the time then surely it is best for you to be there to hear them and interact with them