We must remind ourselves of the difference between the old way of doing things and the new social way. In the old, traditional way, people were stimulated to become aware of a product or service. After this they would consider whether or not to make a purchase based on the information that you were likely [...]
{ 0 comments }
Action for now By now, I expect, you are pretty confused about the whole landscape of social media. It is understandable, because, not only is it a little alien to you, but there is a lot of information to take in within a relatively short space of time. What you need now, is to take [...]
{ 0 comments }
There are several broad ways in which you can dip your toe into the apparent melee. The first is to be bold and start a new conversation. This will, of course, relate to the product or service that you are providing but should not be an out and out sales pitch. Let us say, by [...]
{ 0 comments }
The reason you need to think about these sorts of things is you want to know whether or not the advertising and promoting modalities you are using at present are actually delivering results for the amount of money you are spending on them. We call this the ROI – return on investment. Are you consistently [...]
{ 0 comments }
Making a purchase Social media is more than just an exposure. It means more than simply being out there where your customers are. More than any other type of media, social media is a way of not only making contact and becoming “sticky”, it is also a way of maintaining long-term relationships and contact with [...]
{ 0 comments }
