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	<title>Mark Clayson &#187; General</title>
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		<title>Social Media and Business &#8211; 47</title>
		<link>http://markclayson.com/general/social-media-and-business-47/</link>
		<comments>http://markclayson.com/general/social-media-and-business-47/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 09:34:11 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Assertions]]></category>
		<category><![CDATA[Best Fit]]></category>
		<category><![CDATA[Bias]]></category>
		<category><![CDATA[Blindness]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Competitor]]></category>
		<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Favour]]></category>
		<category><![CDATA[Justification]]></category>
		<category><![CDATA[Landscape Questions]]></category>
		<category><![CDATA[Modalities]]></category>
		<category><![CDATA[Offline Methods]]></category>
		<category><![CDATA[Personal Level]]></category>
		<category><![CDATA[Social Interaction]]></category>
		<category><![CDATA[Social Landscape]]></category>
		<category><![CDATA[Social Sphere]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Spoon]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Validation]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=695</guid>
		<description><![CDATA[The social web has a different flavor and feel to that of offline marketing. We might use the web to provide validation of our offline methods. Do they deliver what we thought they would? The social landscape questions our established views of our services and, more than that, it shares the views of others whilst [...]]]></description>
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		<title>Social Media and Business &#8211; 46</title>
		<link>http://markclayson.com/general/social-media-and-business-46/</link>
		<comments>http://markclayson.com/general/social-media-and-business-46/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:43:03 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising Methods]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Forefront]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Interactive Processes]]></category>
		<category><![CDATA[Liking]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Perquisite]]></category>
		<category><![CDATA[Popular Guy]]></category>
		<category><![CDATA[Presence]]></category>
		<category><![CDATA[Quantitative Measures]]></category>
		<category><![CDATA[Radar]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Social Reputation]]></category>
		<category><![CDATA[Traditional Platforms]]></category>
		<category><![CDATA[Tv Advertising]]></category>
		<category><![CDATA[Tv Radio]]></category>
		<category><![CDATA[Website Visitors]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=693</guid>
		<description><![CDATA[The powerful branding methods of TV and radio advertising are being offset by the humanistic interactive processes of social media conversation. Even TV and radio advertising methods are changing into more participative and entertaining events. Many forms of social media are now being integrated into traditional platforms. Social reputation What makes your social reputation – [...]]]></description>
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		<title>Social Media and Business &#8211; 45</title>
		<link>http://markclayson.com/general/social-media-and-business-45/</link>
		<comments>http://markclayson.com/general/social-media-and-business-45/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 08:42:32 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising Methods]]></category>
		<category><![CDATA[Ally]]></category>
		<category><![CDATA[Annoyance]]></category>
		<category><![CDATA[Annoying Popups]]></category>
		<category><![CDATA[Brand Names]]></category>
		<category><![CDATA[Emergence]]></category>
		<category><![CDATA[Internet Surfing]]></category>
		<category><![CDATA[Interruption]]></category>
		<category><![CDATA[Leisure Time]]></category>
		<category><![CDATA[Media Campaign]]></category>
		<category><![CDATA[Metaphorically]]></category>
		<category><![CDATA[Modalities]]></category>
		<category><![CDATA[Peripheral Component]]></category>
		<category><![CDATA[Radio Adverts]]></category>
		<category><![CDATA[Simple Fact]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Spam Filters]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Tv Adverts]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=691</guid>
		<description><![CDATA[Building a social media campaign Whenever you engage in a social media conversation then that interrupted conversation is already going on. As we have discussed, the conversation is continuing with or without your presence. By joining in you are effectively putting your foot in the door and saying “hey, I am here.” If you were [...]]]></description>
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		<title>Social Media and Business &#8211; 41</title>
		<link>http://markclayson.com/general/social-media-and-business-41/</link>
		<comments>http://markclayson.com/general/social-media-and-business-41/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 08:03:46 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Chit Chat]]></category>
		<category><![CDATA[Contact Point]]></category>
		<category><![CDATA[Ditch]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Campaign]]></category>
		<category><![CDATA[Media Interaction]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Offerings]]></category>
		<category><![CDATA[Platforms]]></category>
		<category><![CDATA[Point Of Contact]]></category>
		<category><![CDATA[Social Interaction]]></category>
		<category><![CDATA[Speculation]]></category>
		<category><![CDATA[Time Effort]]></category>
		<category><![CDATA[Younger Generation]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=683</guid>
		<description><![CDATA[Your point of contact with your customers can be very valuable for your future. If possible, it is sensible to make full value of each contact point. This is your chance to interact with your customer and when these opportunities are lost you are reliant, in large part, on chance as to whether or not [...]]]></description>
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		<item>
		<title>Social Media and Business &#8211; 40</title>
		<link>http://markclayson.com/general/social-media-and-business-40/</link>
		<comments>http://markclayson.com/general/social-media-and-business-40/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 07:38:27 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Chatting]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[Exciting Activities]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Innate Ability]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Kudos]]></category>
		<category><![CDATA[Media Environment]]></category>
		<category><![CDATA[Natural Ability]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Rich Mixture]]></category>
		<category><![CDATA[Social Landscape]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Tap]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=681</guid>
		<description><![CDATA[One of the main features of the social web is that it is a “happening” thing. There is no preparation or planning for it. People indulge in it at all hours of the day &#8211; talking, chatting and conversing. We may step in and step out again but the conversations are going on with us [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media and Business &#8211; 39</title>
		<link>http://markclayson.com/general/social-media-and-business-39/</link>
		<comments>http://markclayson.com/general/social-media-and-business-39/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 07:23:25 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Acquaintances]]></category>
		<category><![CDATA[Business Products]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Daily Conversation]]></category>
		<category><![CDATA[Elements]]></category>
		<category><![CDATA[Forums Message]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Media Environment]]></category>
		<category><![CDATA[Media Providers]]></category>
		<category><![CDATA[Message Boards]]></category>
		<category><![CDATA[Offline Media]]></category>
		<category><![CDATA[Open Door Policy]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personal Recommendation]]></category>
		<category><![CDATA[Polarity]]></category>
		<category><![CDATA[Snippets]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=679</guid>
		<description><![CDATA[We must remind ourselves of the difference between the old way of doing things and the new social way. In the old, traditional way, people were stimulated to become aware of a product or service. After this they would consider whether or not to make a purchase based on the information that you were likely [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Median and Business &#8211; 38</title>
		<link>http://markclayson.com/general/social-median-and-business-38/</link>
		<comments>http://markclayson.com/general/social-median-and-business-38/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 07:22:57 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Blogosphere]]></category>
		<category><![CDATA[Different Perspective]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Handy Index]]></category>
		<category><![CDATA[Landscape]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Median]]></category>
		<category><![CDATA[News Sources]]></category>
		<category><![CDATA[News Stories]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Planetfeedback]]></category>
		<category><![CDATA[Promoting Their Products]]></category>
		<category><![CDATA[Promotional Tools]]></category>
		<category><![CDATA[Scary Place]]></category>
		<category><![CDATA[Short Space]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Top Keywords]]></category>
		<category><![CDATA[Top Links]]></category>
		<category><![CDATA[Top Videos]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=677</guid>
		<description><![CDATA[Action for now By now, I expect, you are pretty confused about the whole landscape of social media. It is understandable, because, not only is it a little alien to you, but there is a lot of information to take in within a relatively short space of time. What you need now, is to take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media and Business &#8211; 37</title>
		<link>http://markclayson.com/general/social-media-and-business-37/</link>
		<comments>http://markclayson.com/general/social-media-and-business-37/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 07:17:05 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Broad Ways]]></category>
		<category><![CDATA[Different Components]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Gre]]></category>
		<category><![CDATA[Hair Care]]></category>
		<category><![CDATA[Hair Conditioning]]></category>
		<category><![CDATA[Hairdresser]]></category>
		<category><![CDATA[Improved Products]]></category>
		<category><![CDATA[Melee]]></category>
		<category><![CDATA[New Conversation]]></category>
		<category><![CDATA[New Hair]]></category>
		<category><![CDATA[Sales Pitch]]></category>
		<category><![CDATA[Straight Sales]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=671</guid>
		<description><![CDATA[There are several broad ways in which you can dip your toe into the apparent melee. The first is to be bold and start a new conversation. This will, of course, relate to the product or service that you are providing but should not be an out and out sales pitch. Let us say, by [...]]]></description>
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		<item>
		<title>Social Media and Business &#8211; 36</title>
		<link>http://markclayson.com/general/social-media-and-business-36/</link>
		<comments>http://markclayson.com/general/social-media-and-business-36/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 14:54:40 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amount Of Money]]></category>
		<category><![CDATA[Belief That]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Concrete]]></category>
		<category><![CDATA[Despair]]></category>
		<category><![CDATA[Grassroots Level]]></category>
		<category><![CDATA[Influential Companies]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Nonsense]]></category>
		<category><![CDATA[Outset]]></category>
		<category><![CDATA[Possibilities]]></category>
		<category><![CDATA[Reason]]></category>
		<category><![CDATA[Resistance]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[Roi Return On Investment]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Medium]]></category>
		<category><![CDATA[Sorts]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=668</guid>
		<description><![CDATA[The reason you need to think about these sorts of things is you want to know whether or not the advertising and promoting modalities you are using at present are actually delivering results for the amount of money you are spending on them. We call this the ROI – return on investment. Are you consistently [...]]]></description>
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		<item>
		<title>Social Media and Business &#8211; 35</title>
		<link>http://markclayson.com/general/social-media-and-business-5/</link>
		<comments>http://markclayson.com/general/social-media-and-business-5/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 14:53:20 +0000</pubDate>
		<dc:creator>Mark Clayson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Batteries]]></category>
		<category><![CDATA[Camera Shop]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[Conversations]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Eternity]]></category>
		<category><![CDATA[Global Network]]></category>
		<category><![CDATA[Long Term Relationships]]></category>
		<category><![CDATA[Mail Forms]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media Changes]]></category>
		<category><![CDATA[Outset]]></category>
		<category><![CDATA[Own Accord]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Traditional Model]]></category>
		<category><![CDATA[Wrong Way]]></category>

		<guid isPermaLink="false">http://markclayson.com/?p=664</guid>
		<description><![CDATA[Making a purchase Social media is more than just an exposure. It means more than simply being out there where your customers are. More than any other type of media, social media is a way of not only making contact and becoming “sticky”, it is also a way of maintaining long-term relationships and contact with [...]]]></description>
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