The social web has a different flavor and feel to that of offline marketing. We might use the web to provide validation of our offline methods. Do they deliver what we thought they would? The social landscape questions our established views of our services and, more than that, it shares the views of others whilst [...]
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The powerful branding methods of TV and radio advertising are being offset by the humanistic interactive processes of social media conversation. Even TV and radio advertising methods are changing into more participative and entertaining events. Many forms of social media are now being integrated into traditional platforms. Social reputation What makes your social reputation – [...]
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Building a social media campaign Whenever you engage in a social media conversation then that interrupted conversation is already going on. As we have discussed, the conversation is continuing with or without your presence. By joining in you are effectively putting your foot in the door and saying “hey, I am here.” If you were [...]
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Your point of contact with your customers can be very valuable for your future. If possible, it is sensible to make full value of each contact point. This is your chance to interact with your customer and when these opportunities are lost you are reliant, in large part, on chance as to whether or not [...]
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One of the main features of the social web is that it is a “happening” thing. There is no preparation or planning for it. People indulge in it at all hours of the day – talking, chatting and conversing. We may step in and step out again but the conversations are going on with us [...]
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