Business Articles

Facebook: An Interesting Lesson for Business

Posted by | Branding, Social Media | No Comments

Do you use Facebook? Perhaps you think it to be about young people exchanging immature views, getting together and sharing their favorite music, photos and videos.

(SIDEBAR: There is NOTHING wrong with this in any case. If you have a product or service that appeals to this particular group {read – “anything” they use, look at or want} then you should be in this group’s consciousness)

… back on track …

I read an interesting report of a kitchen company that were thinking of using Facebook. the objections were that it took time and energy and, quite frankly, there was so much other stuff going on in the business that there was no time left to devote to this frippery of social media.

This is a drastically wrong stance to take. I will tell you why.

1. social media platforms is where your customers are. They are there everyday chatting, moaning, joking, sharing.

2. where else can you go to find a huge group of potential customers? Even if you stood in the street you wouldn’t be in front of so many people

3. people WANT your product. Maybe not now, maybe not from you (yet) but most things that people sell will be wanted by someone at some stage.

4. people are not always in buying mode – but they can be coaxed

This kitchen person I mentioned eventually joined Facebook, LinkedIn and Twitter.Previous clients are now part of their conversation (do you know how powerful satisfied clients can be?). They stay in touch with old customers and prospective one and their name and service is in the forefront of everyone’s mind. They don’t sell on facebook etc – they share and take part in the community.

Most Gadget People Are Not Green

Posted by | Business Articles, General | No Comments

I never considered myself a gadget person but my family point out that I am – I have a SLR camera, an iPhone, several computers and a SatNav system. Other people appear to have more than that but, hey, my family call me gadgety so I guess I am.

I am also “green” – I like to think I recycle and reuse stuff when I can. I know I could be better. Much better. But – I never consider “green” when buying gadgets.

I am in the majority as it appears that 60% of people that buy gadgets are not green either. the lure of the gadget outshines the need to save the environment. But people DO realize that there is a green issues – 60% apparently. So what’s stopping green and gadget happening simultaneously?

Well, it seems that there is not enough information being given to gadget consumers about how green the gadget might be or what the company is doing to help the environment.

This might include how the gadget is low emission or how raw materials are sourced from less damaging environments. It must make sense to start the process.

Are You Part of Twitter, Facebook etc?

Posted by | Business Articles, Social Media | No Comments

A few statistics to whet your appetite for social media in your business:

350 million people use Facebook throughout the world and more than half of these log in every day. 55 million status updates are posted each day and more than 2.5 billion images uploaded each month.

There’s more ….

Twitter announced 30 million users in July 2009. Of these, nearly 3/4 joined in early 2009. 30% of users provide the bulk of the activity.

Do you know how many blog posts are posted each day? What about news media, press releases, photo and video sharing uploads? Think billions.


OK. You either get this or you don’t. Many people don’t. That’s OK – those people are likely to spend their time on social media platforms talking to friends and arranging meetups. But, as I pointed out here if you are one of these people then 4 out of 5 of you will be using social media to make buying decisions.

I will repeat: Buying Decisions

Now, if you are a company or a business that sells something for a profit then you might like to be in front of these buyers. You might like to be a part of their decision. If you don’t, then your competitors will.

Many companies accept this and are investing hard cash into being part of the social media conversation.

Setting Up Your Primary Social Media Optimisation Scheme

Posted by | Business Articles, Social Media | No Comments

employee team

Beginning a social networking plan is a thing of which almost all firms should consider. Right now there is sufficient evidence that companies that have succeeded in doing so (and implemented it with minimum error have higher buyer endorsement and greater profits. Nevertheless the decision must not be regarded lightly as right now there are a number of possible pitfalls and complications.

Consider the following guideline when beginning the process of implementing social media marketing for your business.

Make a decision what position you are in at this very moment. A strategy is basically as good as the business that brings it about. Basically, someone has to assume the mantle and you need to take a stance. Precisely what does your company wish to accomplish in the social networking kingdom? Are you going to choose to just connect in reply to what another individual says? Are you going to be aggressive in engaging the online community? Don’t forget the network will consist of consumers that buy your solutions and services in addition to folks that review them. Devoid of an overall mindset regarding advertising and marketing, it can be quite difficult to generate a plan.

It truly is best to be firm in the purposes for implementing social media marketing activity. Ensure that everybody is up to speed and comprehend wherever possible. If efficacious, it is possible to reap the benefits in a relatively short time frame.

A Way To Powerfully Brand Yourself With Twitter

Posted by | Blogging, Branding, Social Media | 2 Comments
As you may know, I am an avid Twitter user (you can find me at I use it every day and have
found it to be a superb way to make good contacts for my business.
Twitter is much more than a micro-chatting platform and you must
not believe what others say about it. One day I will reveal all of
my secrets but that will have to wait.
Although I use Twitter a lot, I was concerned about the fact that I
was advertising for other people with almost every Tweet I sent.
Well – not any more! You see, whenever you send a Tweet from a
third party application your message will often say something like
“from twitterfeed” or some other third part application name.
Clicking on that message sends you to the app and it is brilliant
Well, I can NOW choose for that link to say “from Mark Clayson” and
when people click they get sent to MY website. In fact, I can get
Can you see the power of this? Can you see how you can encourage
visitors to go almost anywhere you want them to? It is brilliant.
You can even use affiliate links!
How do I do it? Well, I use a simple and inexpensive piece of
software. It allows much more than what I have already stated – for
example you can have UNLIMITED Twitter accounts and you can follow
your Twitterers easily through a smartly designed interface.
But, for me, the main power is that of being able to brand myself
through the “from” link on each Tweet. And as I Tweet a LOT, you
can see why I like the interaction Twitter gives me.
Go to the software homepage for more information and a video that
describes everything this software offers.
Let me know how you get on and, if you use the software, tell me if
you have any other clever ways of making it even better value than
it already is
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