From the category archives:

Business Articles

Most Gadget People Are Not Green

by Mark Clayson on March 1, 2010

in Business Articles, General, Marketing

I never considered myself a gadget person but my family point out that I am – I have a SLR camera, an iPhone, several computers and a SatNav system. Other people appear to have more than that but, hey, my family call me gadgety so I guess I am.
I am also “green” – I like [...]

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Are You Part of Twitter, Facebook etc?

by Mark Clayson on February 26, 2010

in Business Articles, Facebook, Marketing, Social Marketing, Social Media, Twitter

A few statistics to whet your appetite for social media in your business:
350 million people use Facebook throughout the world and more than half of these log in every day. 55 million status updates are posted each day and more than 2.5 billion images uploaded each month.
There’s more ….
Twitter announced 30 million users in July [...]

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Setting Up Your Primary Social Media Optimisation Scheme

by Mark Clayson on February 24, 2010

in Business Articles, Marketing, Social Marketing, Social Media

Beginning a social networking plan is a thing of which almost all firms should consider. Right now there is sufficient evidence that companies that have succeeded in doing so (and implemented it with minimum error have higher buyer endorsement and greater profits. Nevertheless the decision must not be regarded lightly as right now there are [...]

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Fortune 500 Companies Fail at SEO

by Mark Clayson on February 19, 2010

in Brand Management, Branding, Business Articles, Marketing, SEO, Search Engines

They may have the might of the dollar but small businesses outclass Fortune 500 ones in the SEO stakes. So says Conductor. They analysed several million paid keywords and compared them to their natural search visibility.
The results?
A bit better – but still only 25% appear in the top 50 results. Half of them were nowhere [...]

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Banks Should Use More Social Media

by Mark Clayson on February 19, 2010

in Brand Management, Branding, Business Articles, Social Media, Social Media News

Datamonitor has produced a report in which is concludes that banks should start using social media  to build trust, loyalty and improve relationships with customers. I find it unbelievable that it taken them (Datamonitor, or any other report provider) to come to this conclusion. Clever (that is, observant) online and offline businesses have been using [...]

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