What is it that makes one business successful and another not? Is it the business model, the niche in which it is trading or the characteristics of the person (or people) looking after the business health? Indeed, even with similar characteristics and models, one business will succeed and prosper more than a comparable one.
Many people believe that there is a certain characteristic or set of characteristics that determine whether someone will be a successful businessperson or not. All other things being equal, a person with the correct qualities and aptitude could and should be a success over all others around him or her. It almost seems obvious.
But as many business schools will attest to, even with the same opportunities and environment and the same facilities to achieve, one person will grasp an opportunity more than another. And this is even when extensive tests of personality and aptitude are carried out beforehand.
It is as if the ability to achieve is something that cannot be easily or reliably measured. Something innate and intrinsic – like the propensity for a cat to lick itself from birth or a dog to fetch a stick.
The core of this issue is that if you could measure and harness that innate ability then you could predict, or at least more reliably predict, the future of any business venture when it is taken outside of other constraining factors such and demand and economy.
Even when a business is failing or is troubled, one could be at an advantage if the correct business mind could be put into place to see that endeavour through its rough times.
This type of business mind is known as “business intelligence” and, just like other forms of intelligence, appears to be something that is not easily measure or nurtured but something that has strict and undeniable importance in the pathway through which a business treads.
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