Social Platforms The first and most recognisable of social platforms are networking websites such as Facebook.com. Facebook has more than 750 million active users and is a huge interactive environment of people from all walks of life, ages and interests. There are other similar platforms such as MySpace (www.myspace.com – over 19.7 million active users) [...]
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As time goes on you will be looking for more parameters that might signify a greater involvement with your brands. Some will see a greater volume of conversations whilst others may detect videos, audios and images concerning your products being distributed and shared more and more. Is the vibe about you and your products positive [...]
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You will need to start the measurement process to develop the awareness of your social media productivity. Luckily, there are solid and robust ways to accomplish this. Used wisely, you should be able to develop methods that will help you decide the demographics of your audience (who is actually interacting and what their characteristics are). [...]
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The social web has a different flavor and feel to that of offline marketing. We might use the web to provide validation of our offline methods. Do they deliver what we thought they would? The social landscape questions our established views of our services and, more than that, it shares the views of others whilst [...]
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The powerful branding methods of TV and radio advertising are being offset by the humanistic interactive processes of social media conversation. Even TV and radio advertising methods are changing into more participative and entertaining events. Many forms of social media are now being integrated into traditional platforms. Social reputation What makes your social reputation – [...]
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